Our Story Our Team Sam Kaye SAM KAYE Sam Kaye, a trustee of tri for life, has been involved with the charity since the second event in 2009. Sam’s background is in the hospitality industry having founded the ASK and Zizzi Group of restaurants with his brother. The company grew to over 170 restaurants and was ultimately sold to Gondola Holdings. Sam is now joint CEO of Tasty Plc and shareholder in the Everyman Cinema Group. Sam has participated in several triathlons including tri for life and loves running, having completed the London Marathon in 2010, 2011 and 2014, Berlin marathon in 2013. Sam is married with three children and hoping to convert them all into tri for life participants.